Head of Digital Communications

Designing and disseminating ~200 social media posts to inform members and promote events, including 2 rebrands, as well as managing WordPress site containing trips archive, and more.

Pictured above is a rendition of the logo in the style of the 2024/25 branding.

Problem: the social media landscape prior to my appointment.

Posts didn’t have a consistent design language, reducing the society’s ability to construct a consistent image, which would aid perceptions of professionalism and recognition.

My first port of call after election was a rebrand.

I picked a font, colour scheme, and other design motifs like triangular abstract mountain silouhettes to craft this image. Additionally, I began containing most relevant information to members within the image rather than in a description where they may miss it.

This branding served the society well for a year, but I learnt more throughout my tenure. Because of this, and to indicate a new committee and new ideas, another rebrand was in order for the 2024 academic year.

The objective was to create a new look that maintained an obvious “fellwalking” aesthetic. This prompted use of a distressed but still appealing font, as well as a topographic background. Other changes included smaller photo credits and increased presence of the NUFWS logo.

Besides Instagram posts, my role included reworking the nufws.com wordpress site, creating our linktree page and whatsapp community, running various competitions and awards voting, managing photography “highlights” and more.

A snapshot of the wordpress site.

A snapshot of the Linktree. Order of links was important such as placing highlights where they provide an engaging banner, and buying a membership being front and centre.

An example of an award from the first rebrand which was professionally printed and signed to present members.

Other Instagram posts can be viewed here by scrolling to posts before September 2025 and after September 2023!